Leadership Team

Tod Nielsen

Tod Nielsen

President & Chief Executive Officer

Tod Nielsen is the President and CEO of FinancialForce. Formerly the Executive Vice President of Platform at Salesforce, Tod joined FinancialForce in January 2017, bringing his deep understanding of cloud platforms and extensive experience taking technology companies beyond the billion dollar revenue mark. Prior to his role at Salesforce, Tod redefined Heroku’s enterprise strategy as the Chief Executive Officer, significantly accelerating its growth. As the Co-President of Applications Platform Group and Chief Operating Officer at VMware, their market cap increased 9-fold to more than 50 billion dollars.

Tod has held additional high profile positions throughout his career. Prior to VMware, he served as the Chief Executive Officer of Borland Corporation where he successfully rebuilt the organization and quadrupled the company’s revenue. Earlier, Tod served as Senior Vice President of Marketing and Global Sales Support for Oracle and Executive Vice President and Chief Marketing Officer for BEA Systems. Prior to BEA, he spent 12 years growing Microsoft cloud and development offerings in various executive roles, including General Manager of Database and Developer Tools and Vice President of Microsoft's Platform group, where he was responsible for the development of .NET and Azure platforms.

Tod studied Business Administration and Information Systems at Central Washington University.


Scott Bajtos

Scott Bajtos

Chief Customer Officer

As Chief Customer Officer, Scott Bajtos is responsible for maximizing the value customers receive from FinancialForce’s leading Professional Services Automation and ERP solutions. Under Bajtos’s leadership, the Customer Success and Professional Services teams provide consulting, education, technical support, customer success, and customer advocacy, while also driving maintenance renewal revenue. Additionally, his team influences product quality and partner experience to ensure a best-in-class experience for customers and partners across FinancialForce solutions.

With more than 30 years in the software and SaaS industry, Bajtos brings world-class expertise in customer success through consulting services, education, training, certifications, customer loyalty, and support programs that nurture customers for life.

Prior to FinancialForce, Bajtos held leadership roles at VMware for more than 11 years, most recently as Chief Customer Officer overseeing the company’s global services team. During his eight years at SAP, he was Executive Vice President and General Manager, EMEA, and previously EVP and Chief Customer Satisfaction Officer, leading a team of 1,350 sales and delivery professionals at 10 sites around the world. Prior to SAP, Bajtos established global customer advocacy programs aimed at strengthening customer loyalty while maximizing revenue and satisfaction at a variety of companies, including Business Objects as Executive Vice President and Chief Customer Satisfaction Officer, and Cadence Design Systems as Vice President, Office of Customer Advocacy.

Bajtos holds a Bachelor of Arts degree with honors from Saint Mary’s College of California.

Gordy Brooks

Gordy Brooks

Chief Financial Officer

Gordy Brooks is the Chief Financial Officer at FinancialForce overseeing global finances and operations. Gordy joins FinancialForce with more than two decades of senior financial leadership experience at notable companies, serving as CFO of Blue Coat Systems and holding other senior finance positions at VMware and BEA Systems. Most recently as CFO of Citrix GetGo, he was responsible for orchestrating the spin-out of the GoTo SaaS product division and successful merger with LogMeIn (LOGM).

As CFO of Aerohive Networks, he led the finance, accounting and enterprise IT functions, bringing the company to a successful IPO. Gordy has held finance positions at other leading technology companies including Microsoft and WebTV Networks as well, and also launched four new companies during his extensive career.

A Silicon Valley native, Gordy started his career in the Palo Alto office of Ernst and Young after earning his Masters in Accounting from the University of Southern California Marshall School of Business.

Dan Brown

Dan Brown

Chief Product & Strategy Officer

Daniel Brown is Chief Product and Strategy Officer at FinancialForce and is responsible for guiding the company’s product strategy to deliver on its ambitious growth plans and expanding the size and scope of the product development organization.

Dan joins FinancialForce with over 25 years of business software and SaaS solutions experience, including 15 years at Microsoft Corporation. Dan’s most recent Microsoft role was General Manager of Corporate Strategy, where he led the company’s internal digital transformation strategy.

Previously, Dan ran Microsoft's Dynamic AX and Dynamics NAV product teams, where he was responsible for their international business growth, product development, and shift to a cloud delivery model. Prior to Microsoft, he led the product group for Rivio, a Silicon Valley startup that built workflow-based SaaS applications, including financials management for small-to-medium sized businesses.

Dan holds a Bachelor of Science degree in Physics, a Bachelor of Arts degree in Philosophy, and a Master’s degree in Computer Science, all from Stanford University, California.

Melissa Frugé

Melissa Frugé

Chief Legal Officer

As Chief Legal Officer, Melissa Fruge manages all global legal matters for FinancialForce. Fuge brings a proven track record of achieving strategic business goals while reducing risks, developing key policies and processes, and driving worldwide regulatory and legal compliance. She has also specialized in complex transactions, including IPOs, mergers, acquisitions and divestitures.

Prior to joining FinancialForce, Melissa was Vice President of Legal for OYO Hotels Inc., the fastest growing hotel company in the world with over 22,000 employees. As General Counsel for Brandless, Inc, Melissa oversaw strategy and led all legal matters including compliance for the venture-backed e-commerce company. Previously, she was Chief Legal Officer and General Counsel at Spredfast, Inc., overseeing the legal team and compliance, and working with SaaS subscriptions, partner agreements, cybersecurity and data protection, and intellectual property. As SVP and General Counsel at Homeaway, Melissa led all legal, regulatory and governance aspects of the company’s $250M IPO, negotiated 24 acquisitions worldwide and led the $3.9B sale of HomeAway to Expedia. She also served as VP, General Counsel and Secretary for Borland Software Corporation.

Melissa serves on numerous boards and is a regular speaker on corporate legal topics. She received a Bachelor of Arts degree in political science from the University of Southern California, and a Juris Doctorate, Certificate in International Law, from Santa Clara University School of Law. Melissa was admitted to the California and Texas bar associations.

Tony Kender

Tony Kender

Chief Revenue Officer

Tony Kender is Chief Revenue Officer at FinancialForce, responsible for developing and managing strategies to accelerate and scale global revenue. With more than three decades of experience in applications software business, Tony is a recognized leader in creating and leading high performance go-to-market organizations, having been responsible for sales, global marketing and channels teams across all industries and selling motions. Before joining FinancialForce, Tony was with Oracle’s Human Capital Management (HCM) organization, holding roles as SVP & General Manager, North America HCM Sales, Global HCM Sales Strategy and SVP for HCM Global Strategic Customers. In these roles, Tony led the HCM Enterprise go-to-market sales strategy and execution, transforming the organization from on-premises offerings to the cloud SaaS offerings.

Michelle Mathis

Michelle Mathis

Vice President of Strategic Planning

Michelle Mathis is the Vice President of Strategic Planning at FinancialForce and is responsible for driving the companies planning cycles and business reviews, cross business initiatives and licensing & pricing strategy.

Michelle joined FinancialForce with over 18 years of leadership experience, including 7 years at Microsoft Corporation in the Dynamics Business Application division. Prior to Microsoft, Michelle spent over 16 years in the Telecommunications industry. She held various roles, including several strategic pricing positions, at Ericsson, BellSouth (now AT&T) and Nortel Networks.

Michelle holds a Bachelor of Science in Management from the Georgia Institute of Technology.

Michael Ni

Michael Ni

Chief Marketing Officer

Michael Ni is Chief Marketing Officer at FinancialForce, focused on accelerating adoption of FinancialForce’s offerings to help organizations achieve digital transformation and customer-centric business models. Ni oversees all aspects of FinanicialForce’s global marketing efforts, including marketing strategies and analytics, customer insights, demand generation and brand growth.

Ni brings more than 25 years of experience building businesses and leading marketing and strategy for some of the world’s most successful enterprise technology companies spanning cloud services, consumer packaged goods, media, and eCommerce.

Prior to FinancialForce, Michael was CMO for RichRelevance. He drove global revenue growth and pivoted the company from an applications tool provider to become the world’s leading AI personalization platform, strengthening demand and install-base growth.

Prior to RichRelevance, Ni served as CMO of Avangate, a payments and subscription billing platform provider, where he helped triple the company’s customer base, grew revenue 6X in 4 years, and delivered 18 quarters of consecutive growth. Other previous roles include executive positions in strategy, marketing and product at Oracle, PeopleSoft, Intapp, and Amdocs.

Ni received an MBA from Harvard Business School, a master’s degree in engineering from Stanford University, and a bachelor’s degree in engineering from MIT.

Jonathan Schoonmaker

Jonathan Schoonmaker

Chief People Officer

Jonathan Schoonmaker is the Chief People Officer at FinancialForce. A thirty-year veteran of human resources for some of Silicon Valley’s biggest enterprise brands, Schoonmaker has held senior executive positions with companies such as Sophos, Hewlett Packard (HP), VMware, Borland Group and Business Objects (SAP).

Jonathan has a proven track record in developing high-quality employee programs and internal HR processes that meet the needs of high-growth, diverse organizations. As Senior Vice President of Human Resources for Hewlett Packard’s Enterprise and Imaging Print and Solutions group, Jonathan supported more than 60,000 employees worldwide, reimaging company-wide best practices and talent management.

Prior to joining Hewlett-Packard in 2014, Schoonmaker was Vice President for Human Resources at VMware where he established a high-performance talent management program to support the company’s rapid growth and led several acquisition integration projects.

Jonathan holds a Bachelor of Science degree in Organizational Communications from Ohio University.


Debbie Ashton

Debbie Ashton

Founder & Senior Vice President, Strategic Customer Experience

Debbie Ashton is the Senior Vice President of Strategic Customer Experience and a Founder of FinancialForce. Debbie has been instrumental in the growth and ongoing success of the FinancialForce business. In her current role, Debbie’s mission is to work with our customers to understand their journey, ensure they maximize the value they derive from our solutions and enhance the overall customer experience.

As an ERP expert with over 25 years experience she has worked on the some of the industries leading ERP platforms. From the inception of FinancialForce Debbie has been in senior leadership positions including product strategy and development, global support and customer success.

Prior to FinancialForce Debbie ran the international product teams at Coda following the acquisition by SciSys and latterly UNIT4, during this time Debbie held leadership positions in product management & engineering, as well as presales and account management. Debbie has a degree in Applied Biology from Sheffield Hallam University.

Board Members

Kevin Costello

Chairman, FinancialForce

Jennifer Lagaly

Senior Vice President of Sales, Salesforce

Tod Nielsen

President & CEO, FinancialForce

Eric Wei

Managing Director, Advent International

Michael Berry

Executive Vice President, Chief Financial Officer, McAfee

Tim McAdam

General Partner, TCV

Fred Wakeman

Managing Partner, Advent International