Muscular Dystrophy Association saves more than $5 million
with FinancialForce

"FinancialForce helped us transform and begin our journey to being a data-driven organization. If it wasn’t for this partnership, we wouldn’t have been able to make this huge change for the better." Mike Kennedy, CFO, Muscular Dystrophy Association

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Outgrowing an outdated system architecture

Celebrating its 70th anniversary in 2020, Muscular Dystrophy Association (MDA) has grown organically over time. As a result, its employees found themselves manually wrangling data from 64 disconnected systems used across the organization’s 90+ offices in the U.S. The result was financial chaos. Needing to efficiently track donations and how that money would be spent toward its mission, MDA sought a consolidated solution and future-proof architecture to manage its financials.

Native to the Salesforce platform, FinancialForce ERP and PSA enabled MDA to move all key financial and service processes to one platform. Supporting this end-to-end process, FinancialForce could also be coordinated with MDA’s other core operational systems set to be consolidated on the Salesforce platform.

With integration, MDA has been able to:

  • Save $5M with consolidation with FinancialForce
  • Centralize 64 disconnected systems
  • Connect 90+ offices

FinancialForce PSA Customer: MDA
mda customer story

Now non-finance employees across MDA’s offices can order resources and services and execute transactions through a Salesforce menu powered by FinancialForce. This enables the finance team to automatically capture transactions in the general ledger, while gaining a view into what was ordered by whom and in what office. Additionally, accounts payable can automatically trigger payments on goods and services ordered.

psa analytics

By implementing an end-to-end process across Salesforce and FinancialForce, MDA has been empowered to shift to a centralized service model. As a result, the organization has consolidated its accounts payable, procurement, and accounting groups into a single Chicago office, saving resources and boosting efficiency.


With a centralized view of vendors and orders in FinancialForce, MDA’s finance team can now work more strategically. For instance, it can manage P&L against all key categories. It can also easily renegotiate pricing structures with preferred vendors. These capabilities combined with process efficiencies have allowed MDA to save over $5 million within a year of deploying FinancialForce.

Going forward, MDA plans to use FinancialForce PSA Analytics—powered by Tableau CRM—to create self-service dashboards that enable everyone throughout the organization to find the financial data they need to do their work. This will free the finance team to better analyze financial data and make strategic business recommendations.