"Because Sales now have access to the account information they need, the Finance department aren’t being rung up every two minutes with invoice queries. As a result we are working more efficiently."

James Love, VP Sales and Marketing, ICEF

With the strap line ‘Connect, Recruit, Grow,’ ICEF GmbH connects educators and student recruitment agents to key markets and networks worldwide, helping them achieve the results and efficiencies they require in growing international student enrolments. This is done through a variety of workshops and marketing and sponsorship initiatives. Since 1991 ICEF has counted as clients thousands of educators, student recruitment agents and industry-related service providers.

Products in Use: FinancialForce AccountingFinancialForce Billing

Company size: Small

Previous system: Microsoft Excel

Location: Bonn, Germany

Industry: Education

AppExchange Rating: AppExchange rating 5 stars
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Business Issues

  • Dispersed and growing business structure facing prospect of recruitment costs
  • Large proportion of employees working remotely
  • 80% Sales Managers time spent updating data and disseminating to head office/remote workers
  • Remote workers have no access to account history and current issues
  • Finance staff dealing with 20 – 30 queries a day
  • Little control over finances as accounts done by external agency
  • Invoices taking 15 minutes each to produce and often requiring revisions
  • 2 – 3 month lag in reporting revenue from events

Benefits & Results

  • Increased revenue by 100% in 4 years without adding headcount
  • Reduced debtor days from 120 to 60
  • Reduced capital spend on IT dramatically
  • Can instantly produce revenue reports in real time for better, faster decision-making
  • Can instantly produce invoices in one click with few errors
  • Gained total visibility across the company, departments, teams, and accounts
  • Keep staff of two in-house accountants, eliminating all outside agency fees