DeepRoot trims 25 days on average
from month-end close

Learn how DeepRoot – a leading urban landscape products and ecosystem services supplier – uses FinancialForce ERP to optimize collaboration, speed, and growth in today’s fast-paced market.

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5


DAYS TO CLOSE
FINANCIALS EACH MONTH

95%


DATA ACCURACY

360°


VIEW OF CUSTOMER DATA

CHALLENGE

STRUGGLING TO SCALE THE BUSINESS

Since its humble beginnings in San Francisco, DeepRoot has established an international presence. As the company expanded, so did its infrastructure. Disconnected systems, such as those for CRM and financial management, led to redundant data entry and human error. Combined with Internet connectivity issues in some offices, this resulted in delays entering and aggregating data for financial reporting and decision-making. Employees were forced to run multiple reports to understand project cycles, and month-end closes took too long. DeepRoot needed a way to enable consolidated data and processes as well as organization-wide collaboration.

SOLUTION

EMPOWERING EMPLOYEES TO WORK EFFECTIVELY

Native to the Salesforce Platform

Because FinancialForce ERP works seamlessly on the Salesforce Platform, deployment and adoption went smoothly. DeepRoot found it easy to connect its various data sources to FinancialForce, and employees appreciated continuing to work within the familiar Salesforce environment.

Connected data, employees, and customers

By connecting data from the point of sale to project delivery, FinancialForce empowers DeepRoot’s employees around the globe to view and collaborate using the same data. Without pulling multiple reports, the sales team can easily track projects and guide customers through projects based on an accurate view, resulting in high customer satisfaction.

Fast, informed business decisions

FinancialForce enables DeepRoot’s operations team to precisely track supply of its products, significantly improving inventory tracking. At the same time, finance knows the cost of inventory and margins. Combined, these insights empower the company to make rapid decisions, like special promotions, to help grow the business.

RESULTS

STREAMLINING KEY
FINANCIAL PROCESSES

With FinancialForce ERP, DeepRoot is able to close its books much more quickly. Whereas it used to take nearly 30 days, finance now closes within five days of month end with highly accurate data. Moreover, it can easily handle multi-company, multi-currency, and foreign exchange currency valuations on a daily basis. As a result of streamlining the key financial processes, DeepRoot can now focus on opportunities for business growth.

“Even though we’re a small company, FinancialForce worked closely with us to help define our key processes, enabling us to implement the right tool to fit our growing company. Plus, because the FinancialForce solution is so flexible, it will support our changing needs.”

Ida Pai
CFO, DeepRoot

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