Avid delivers customer-centric projects with FinancialForce PSA

See how the innovative technology giant centralizes sales, services, and finance on one platform, driving revenue and customer satisfaction.

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  • Industry: Technology
  • Company Size: Large
  • Headquarters: Burlington, Massachusetts
  • Products: Services Automation
  • Systems Replaced: NetSuite OpenAir

360°


VIEW OF THE CUSTOMER JOURNEY

24/7


ACCESS TO REAL-TIME PROJECT DATA

20%


FASTER USER ADOPTION

CHALLENGE

CHALLENGES WITH PROJECT VISIBILITY

Avid’s previous system, NetSuite OpenAir, didn’t meet the company’s needs from a financial or operational perspective. The platform required large amounts of costly customization, and offered inefficient ways to manage resources, data, and billing. Lack of visibility into project finances, time cards, billing, and expenses consequently drove profit margins down. And because teams couldn’t generate granular reports for management, executives lacked the ability to make decisions based on global project data. As a result, because real-time project information wasn’t easily accessible, customer relationships suffered.

SOLUTION

GLOBAL PROJECTS IN FULL COLOR

Vivid reporting

FinancialForce PSA provides greater clarity on project finances, improving utilization and increasing profitability. Now, Avid project teams can closely engage with customers at every stage of the service delivery process.

FinancialForce + Salesforce

FinancialForce PSA’s tight integration with Salesforce frees services teams to be far more active at the sales opportunity level, helping account executives build smarter, realistic project plans for clients.

Slicing data with ease

Real-time visibility now enables management to spot issues and make quick decisions and adjustments on projects across a variety of factors including staffing, budgets, and billing.

RESULTS

DELIVERING CLIENT-CENTRIC PROJECTS

Sales, services, and finance teams at Avid can now drill into exactly what’s going on across all spectrums of a project, so they can stay on track and engage with customers from cradle to grave. Deep reporting allows for better slicing of data, enabling executives to gather the right analysis and support smarter decision making. New insights into projects also allows Avid to reduce contractor spend, and utilize employees better–producing an uptake in billable utilization. With FinancialForce PSA, timecards, expenses, and billing management processes have gone from scrambled to lifesaving. Out-of-the box features and functions are seamless to use, driving quick adoption rates across the team. Most importantly, finance now has visibility across Avid’s global projects, allowing for better control and management of revenue forecasting.

“FinancialForce solves one of our most painful issues—keeping up with customers and the constant state of change.”

Korrine Bork
Director, Avid Global Services

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