We are in Boston today attending an industry analyst event called The Grape Escape along with Susan Randal from the WiFi Alliance who will talk about the organization’s experiences with FinancialForce Accounting. The annual event is in its 10th year and is being attended by more than two dozen global technology analysts, some we have met before and some we haven’t. They will hear from different tech vendors about their future strategy and success to date, as well as receiving news announcements and hearing from customers. At the event, we are making two new announcements.
The second I will tell you more about when we announce to the market on Monday. The first has been much anticipated. We have released Summer ’10, the fourth generation release of FinancialForce Accounting. This is significant for a number of reasons. This new version includes significant new features and a Chatter powered inter-departmental collaboration engine. As the only accounting application that ‘speaks Salesforce’, the collaborative element of this release will set FinancialForce Accounting customers apart.
Customers will benefit from collaboration around business processes like order to cash, which dissolve inter-departmental boundaries that hinder the running of an effective business. The Chatter-enabled FinancialForce application will allow more frequent and effective collaboration around sales opportunities, customer accounts and service issues in order to achieve best pricing and payment structures for big deals or avoid costly payment delays and disputes.
The latest FinancialForce release has been developed with a focus on making accounting processes even more efficient for users. It includes a completely new user interface with an enhanced look and feel, increased depth of functionality related to intercompany accounting and revenue recognition, and a faster pay process. Click here to view the full announcement and customer endorsements of FinancialForce Accounting.