Paul’s 2012 CRM Watchlist as ‘broad brush’ winner. We are mentioned as out of category winners (we do not deal directly in CRM, although we add essential stuff for CRM) that will have an impact on CRM in 2012. Paul says: “Financialforce – There is no doubt about this one. Financialforce has been a, if not the leader for back office financial applications for a long time. This year, which is why they are Broad Brush winners is their addition of a Professional Services Automation (PSA) services offering that puts them in the in between area between CRM and the back office. They have had a clear perspective from day one that they need to be tightly integrated with CRM, particularly, as I’m sure you’ve guessed, salesforce.com. These guys have nailed a position as a Broad Brush winner because they provide the contemporary ancillary services that CRM practitioners need to make their offering stronger. Never forget that.” A lot of time and research has gone into this listing and it’s fascinating to see how the industry is changing. Congratulations to all the winners!