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Do you need a back office transformation?

You’re not alone. There’s no denying we live in a world where customer experience is everything. Yet most companies still confine customer experience focus to their front office systems even though the back office is just as important to the equation. This topic is covered in a great piece in Diginomica, by Tom Brennan, where he shares a real life example of a company – Chambers Gasket – that connected its front and back office systems to focus on the customer and it propelled them to success. But just as important, it staged them for a customer-centric success story 10 years out and beyond.
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