In its annual CFO Sentiment and Planning Report – “How CFOs Plan to Deliver on Optimistic 2015 Company Performance Expectations” – The CFO Alliance provides insights into the strategic planning and financial outlook of CFOs across the country in 2015. With over 600 responses from a broad sample of senior financial executives across the United States, this report offers an in-depth perspective regarding what CFOs report to be their biggest issues and opportunities in 2015, as well as how they will prioritize their spending in the face of what they characterize as global macro-economic headwinds.
The results of these findings reflect a wide range of opinion across industry groups, company size and geography. This year, the report shows that CFOs plan to be more customer-centric, make investments in the acquisition and optimization of human capital, increase technology spending and focus on driving top line growth through existing product lines. For an in-depth look, download the full report here.
This report is interesting for executives in any industry, and you may be surprised how the economic outlooks vary between each one. See the report for yourself and learn how CFOs plan to deliver on 2015 expectations.