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Digital transformation: Explore the real business benefits of automation and analytics

I am pleased to announce the next event in our interactive roundtable series on digital transformation for service-oriented organizations, featuring Larry Goldberg (VP of Customer Transformation and Value Analytics, Certinia) and myself, Certinia’s Global Analytics Evangelist. The upcoming session – An ROI-Based Approach to Digital Transformation – will be held Wednesday, May 5th at 10 AM PT.

Interested in learning more about the advantages of digital transformation?
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Though Larry and I have hosted several roundtables and “lunch and learns” on the topic of digital transformation, I’m very excited for the upcoming session for three important reasons. Here’s why you should join us:

First, we will be featuring one of our customers-Jimmy Storer, the CEO and Managing Director of Aquient, a Singapore-based consultancy focused on helping global clients optimize their customer experience. Aquient has been on an exciting growth path, doubling in size annually since 2018, creating the need for a sophisticated professional services automation system that could keep up with that growth. With prior experience using Mavenlink, Jimmy will share why he ultimately chose Certinia Professional Services Automation (PSA) as well as the tangible benefits he’s already seen, including some phenomenal ROI numbers. I cannot express how eager I am to hear Jimmy tell his story!

Second, while in previous sessions Larry and I highlighted the high-level advantages of digital transformation, in this session we’ll be sharing specific, quantifiable business benefits. By way of example, we’ll explore ROI our customers have seen from adoption of Certinia PSA as well as industry benchmarks from third-party leaders such as the Technology & Services Industry Association (TSIA) and Service Performance Insight (SPI). We will specifically target metrics and quantifiable benefits around utilization, margin, revenue leakage, and project manager productivity. After the session, you’ll be able to quickly understand where your organization stands today, and what you could target for the future.

Finally, this time we’ll walk you through our Value Realization Process, giving you the tools to understand and quantify the tangible benefits you will see from automating your manual service processes and updating those legacy systems that you have outgrown. Nearly 100 customers go through this collaborative process with us each year, and you’ll get to learn from their experience.

I hope this helps pique your interest to join us for an hour to listen, learn, and share your thoughts on the real ROI of digital transformation. Click here to register for the webinar, and we’ll see you on May 5th!

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