“If you’re already a Salesforce customer and need new software, don’t try to reinvent the wheel—go for an integrated app first. Someone already did it, and they probably did it better than you could, so use those apps to bolt on as much as possible.”Those are the words of John Hadley, CFO of Crown Partners (Razorfish Platforms), during an interview with Salesforce AppExchange, sharing his company’s story on how they’ve transitioned from slow isolated legacy ERP systems to a suite of FinancialForce.com cloud ERP apps on the Salesforce1 Platform. Crown Partners is a fast-paced, full-service eBusiness firm that drives demand, conversion, retention and client advocacy. John and his team wanted to unify data across the business – from sales to operations to finance, since they were wasting too much time trying to access data that lives in multiple applications and screens. They needed to bridge the finance, sales and operations gap, and get everyone on the same page. The fact that FinancialForce.com had apps for accounting and project management built on the Salesforce1 platform, a familiar interface (salesforce UI) and features (Chatter), same infrastructure and database, and easy integration with their existing Salesforce CRM data made their decision in choosing FinancialForce cloud ERP a no-brainer. In the last year, Crown Partners has tripled headcount (from 100 to 300), and revenues have increased by more than 100%. Click here to read the full interview with salesforce. John was also featured in a Blue Hill Research Analyst Insight paper – “Using Chatter with FinancialForce Accounting for Better Credit and Collections Collaboration.” Click here to download that report with details on how they turned their credit and collections processes around.