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And the Winner as Top CFO in the Business Leadership Category is…

FinancialForce.com Customer, Scott Travasos, CFO of Blue Shield of California Foundation!

Bravo Scott! One of our very favorite customers, Scott Travasos, CFO of Blue Shield of California Foundation was just recognized by Ventana Research as Top CFO in the Business Leadership Cateogory. This very prestigious, very cool award was a direct result of his innovative and unique work with FinancialForce Accounting at BSCF. Scott is not just an advocate for FinancialForce Accounting, but for helping CFOs better understand how valuable implementing a cloud application strategy can be for an organization by getting your cloud applications all working together. Scott is really redefining the CFO role and has even come to be known as the “Social CFO”. Perhaps you caught a glimpse of Scott earlier this year when he landed the CFO Magazine cover! “Scott’s work with FinancialForce Accounting is helping to shape the future role of a CFO, as evidenced by his CFO Magazine cover story earlier this year,” said Mark Smith, CEO and Chief Research Officer, Ventana Research. “Scott’s adoption of the social collaboration and finance mentality represents the kind of innovative thinking that should inspire finance leaders to examine new methods to manage and operate finance.” What else made the difference? BSCF uses FinancialForce Accounting, along with Salesforce and Salesforce Chatter to improve business operations and financial reporting. BSCF used to have to wait weeks for monthly financial reports, now utilizing FinancialForce Accounting, BSCF’s financial department has the ability to view financials real-time. Dashboards built into FinancialForce Accounting give a real-time view of financial data whenever it is needed, which has had a positive impact on both reporting and planning. The ability to share financial data easily and quickly with senior management has allowed the executives to make better decisions for the company. Additionally, the benefit of having Chatter tied to all of BSCF’s invoices allows the finance department to archive and locate historical data easily because the background on a project or departmental topic is already archived via Chatter. If you want to scope out the new CFO celeb, Scott will pick up his award at the Ventana Research Business Technology Innovation Summit on November 8th at The Tech Museum in San Jose, CA during the Gala Dinner and Awards Ceremony.  
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