Chatter is social, collaborative, and sexy. Yes, I said it. SEXY! In the BC years (Before Chatter) it seemed the number one gripe from every offsite I went to was the lack of communication between departments. Think about it – Sales and Marketing were never aligned, Finance had their own clique, and per IT our inbox wouldn’t function if it was over 500 MB. Well I don’t know about you, but my work life has really changed since then (and this is just 3 years ago…I’m not that old) and I can truly give credit to Salesforce Chatter. The scoop on why?
#1 It’s a collaborative way to celebrate success within the company. I love being able to celebrate with my team members in different locations or recognizing employees who may not have a visible quota to achieve but have goals that they are working towards. They are behind the scenes making sure our company runs.
Recently, a customer thanked Carole for great customer service. We made sure everyone across the company knew about it.
Way to go Sales! Another closed deal!
#2 You can share vital information across the company in a few key strokes. “Well, no one told me” is no longer a valid excuse!
Here are some sample posts of the information we share across the company:
Okay so you can’t compare Chatter to Justin Timberlake, but anything that helps me build relationships with my colleagues, saves me time, and teaches me to become a better marketer is sexy in my book.
So now, when I go to post an update on how we’ve doubled our leads and opps for the month, and I get a chatter comment back from my colleagues in the UK the second I post it, I hear the background music start to play and I start to get my groove on because….“Chatter’s bringing sexy back“…(sorry JT!)


- Wait, what did that competitor tell our prospect about FinancialForce.com? I don’t think so!
- Sales team – we have a kick butt campaign launching next week. Let me know how many opptys you want.
- Is anyone using this SFDC field? Good…because we’re deleting it.
- Hey Tracy, leads have been delivered for that program. We can pay our marketing vendor now.
- Tom, please approve my invoice. Click. Done.
- Marketing team – please vote on the best title for our new e-book. Same day decisions and no back and forth
