Rapidly growing SaaS business merges financials with Salesforce CRM, eliminates data silos and improves longevity of customer relationships
SAN FRANCISCO, CA – October 20, 2016: FinancialForce, the leading cloud ERP provider on the Salesforce Platform, today announced that Motus, provider of the most accurate vehicle management and reimbursement platform available, switched from Quickbooks to FinancialForce Financial Management. Motus provides mobile workers with innovative solutions to make their work life more efficient, productive and profitable. Realizing the future impact of mobile technology on the workforce early on in 2004, Motus’ cloud-based platform automates mileage capture, route planning & optimization and fully integrates vehicle reimbursement, personal-use of fleet vehicles, expenses and CRM entries.
Motus’ entire business is built on long-term customer relationships and is known for its superior data accuracy across solution lines. Its decision to look for a new accounting system came as the organization entered a period of growth where Quickbooks could no longer support efficient and transparent workflows. Quickbooks data was siloed from client records, which were housed in Salesforce, resulting in slower accounting practices, customer data errors and miscommunication between departments. Motus executives had no real-time visibility into the business and became concerned about its long-term ability to scale.
When the time came to evaluate a new accounting system, Motus was looking for a solution that aligned with its business strategy to create a single customer record and truly connect its sales teams with services and finance. To do this, it sought a solution built on the Salesforce Platform in order to eliminate the data issues that arose with Quickbooks. Motus selected FinancialForce not only for being built natively on the Salesforce Platform, but for its ability to continuously scale with the company allowing them to do more without growing headcount
“Like many SaaS businesses, we have our sights set on big growth over the next few years and our previous accounting solution was not cut out to support that goal,” said Tim Brown, CFO of Motus. “We wanted a best of class architecture from a solution that would seamlessly integrate with our Salesforce data, making FinancialForce an obvious choice. The power of FinancialForce Financial Management has really been around having the data centered around a single client record. Our sales, service and finance teams are all able to drill into the same client records to be able to see invoice data and all of our interactions with clients.”
Brown continues, “FinancialForce makes it easier for me to do my job as CFO. I don’t think of it as just an accounting system, but rather as a business tool that enables me to manage my business on a daily basis. It has transformed the way we manage the business and we’re excited to have FinancialForce supporting us as we expand.”
Further results and benefits that Motus has achieved through integrating their accounting system with Salesforce CRM include:
- Motus implemented FinancialForce Accounting within 60 days during the company’s busiest season – year-end, annual audit and budget time
- Month-end reconciliation reduced from weeks down to minutes by leveraging the power APIs on the platform into Motus’ forecasting and budgeting app
- Month end close reduced from weeks to days with automation and workflow
For more details on Motus’ story, please see a new video and case study published by FinancialForce: https://www.financialforce.com/customer-stories/motus/
Founded in 2009, FinancialForce is the leading Cloud ERP vendor with apps built entirely on the Salesforce Platform. The company’s Financial Management, Professional Services Automation (PSA), and Human Capital Management (HCM) offerings provide services-centric businesses with a platform that organizes sales, services, finance and HR entirely around their customers. Headquartered in San Francisco, FinancialForce is backed by Salesforce Ventures, Technology Crossover Ventures, Advent International and UNIT4. For more information, visit financialforce.com.
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For companies with mobile workers that drive more than 5,000 business miles per year, we are the most accurate vehicle management and reimbursement platform available. Through our sophisticated configuration engine that incorporates real-time data across hundreds of variables, we drive significant reductions in cost, ensure compliance and reimburse employees exactly what they deserve.