Media Leader EMAP Selects FinancialForce Accounting

London, UK – 12 September 2011:, the cloud applications company, today announced that EMAP Insight, a division of EMAP, has selected FinancialForce Accounting to improve the order to cash process, and serve as a complementary financial application to its Salesforce CRM system.

EMAP Insight delivers news and data intelligence to more than 12,500 subscribers. It was looking to streamline the process that supports customer interactions and subscription management with its digital products.

Following an end to end process review, from enquiry, to order or renewal and then into service delivery, EMAP Insight selected the the FinancialForce Accounting’s billing toolset which is completely integrated with Salesforce CRM on the platform. “With the platform, we know we can develop a sound application infrastructure quickly at a reasonable cost that will scale,” said Ajay Handa, Finance Director at EMAP Insight. “By using Salesforce CRM/FinancialForce Accounting the sales team will spend less time reporting and the finance team will benefit from real-time access to data. We have completed a pilot phase and we are already advocates of the improved processes. We are looking to roll out the pilot solution to the rest of the division.”


About EMAP Insight

EMAP Insight is a division of EMAP. We deliver accurate information, analysis and forecasting tools that enable our clients to build, strengthen and maintain their businesses. We provide intelligence on the Retail, Fashion, Automotive, Built Environment, Media and Political industries, helping more than 12,500 companies profit from making better, more timely, more informed decisions.

Insight’s award winning intelligence reduces the time and effort our clients need to use to gather relevant information with our accurate and comprehensive reports, news, analysis and data. Our clients can access EMAP’s Data and Insight products in the office and on the move via our innovative delivery channels.

About is the cloud applications company. We focus 100% on building business applications for, the world’s leading cloud computing platform from Our applications include Accounting, Billing, Professional Services Automation (PSA) and Services Resource Planning (SRP). We serve fast-growing organizations and dynamic enterprises, helping them to align Finance, Sales and Service in a way that enables profitable growth. We are backed by two of the biggest and best players in the business, UNIT4 and

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