LiquidHub Selects FinancialForce Cloud Solutions to Optimize Workflows and Unify Data

SAN FRANCISCO – August 31, 2016: FinancialForce, the leading cloud ERP provider on the Salesforce Platform, today announced that LiquidHub, a customer engagement company, has successfully implemented FinancialForce Professional Services Automation (PSA) and FinancialForce Human Capital Management (HCM) to create a more efficient back-office and eliminate redundant silos.

Already committed to using Salesforce for their CRM, campaign management, and other sales and marketing functions, as well as RemedyForce for their service desk, LiquidHub recognizes the value in hosting the majority of their business operations on a single platform.

In selecting FinancialForce for their PSA, HCM, Billing, Invoicing, and Revenue, LiquidHub replaced a collection of solutions, including in-house built applications, to create a single system of record for better management, more control of key business data, and significant improvements in reporting capabilities 

“Our clients always come first and we understand that the efficiency of these back-office systems ultimately impacts how responsive we can be in our day-to-day client interactions,” said Paul Harewood, CIO of LiquidHub. “We knew it was no longer beneficial for us to use disparate solutions for sales, recruiting, HR, project management, billing, and revenue when we could use one solution that automatically connects all of that data. We believe we made the right choice with FinancialForce and are excited to streamline business operations between our key functions to engage more efficiently with our customers.”

“A majority of businesses today preach their “customer centricity” message, but LiquidHub is an excellent example of a company that is truly ahead of the curve when it comes to delivering on that promise,” said Jeremy Roche, CEO of FinancialForce. “The LiquidHub team was in a situation that we see every single day. LiquidHub recognized that as a quickly growing company, they had disparate systems. They rectified this immediately by integrating multiple technologies. We’re thrilled to work with forward-thinking organizations like LiquidHub and help power their growing business.”

FinancialForce solutions have been rolled out to 1,800 LiquidHub associates worldwide.

About LiquidHub

LiquidHub is a customer engagement company that partners with businesses to improve customer experience and drive growth. Headquartered in Philadelphia, with operations in North America, Asia, and Europe, we serve companies globally, helping them solve their most complex challenges through design expertise and technology innovation. Our customer successes are the result of a culture rooted in thought leadership and delivery excellence. For more information about LiquidHub, please visit or follow us on Twitter or LinkedIn.

About FinancialForce

Founded in 2009, ​FinancialForce is the leading Cloud ERP vendor ​with apps built entirely on the Salesforce Platform. The company’s ​Financial ManagementProfessional Services Automation (PSA), and HumanCapital Management(HCM) offerings provide services-centric businesses with a platform that organizes sales, services, finance and HR entirely around their customers.​  ​Headquartered in San Francisco​, FinancialForce is backed by Salesforce Ventures, Technology Crossover Ventures, Advent International and UNIT4. For more information, visit

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