FinancialForce Named Best SaaS Product for Business Accounting or Finance by 2021 SaaS Awards

SAN FRANCISCO – September 1, 2021 –  FinancialForce, the leading provider of customer-centric business applications across finance, services, and customer success teams, has been selected as a winner in the 2021 SaaS Awards Program in the Best SaaS Product for Business Accounting or Finance category.

The SaaS Awards is a software awards program which celebrates innovation and excellence. It accepts entries from across the world, including the US, Canada, UK, Australasia and EMEA.

“It is an honor to be named a winner in the 2021 SaaS Awards,” said Dan Brown, Chief Product & Strategy Officer, FinancialForce. “This recognition is validation of our goal at FinancialForce to give all users a complete, customer-centric view of their business, running on the leading cloud platform, Salesforce. With a single customer account record, you get a trusted source of truth to help you streamline your business and put your customers at the center of everything you do. We are grateful for the success we have achieved and continue to stay dedicated to furthering innovation and providing efficient solutions for our customers.” 

SaaS Awards judge Christopher Southall described FinancialForce as “an offering that fully understands the needs of the modern business and the complex issues around legacy account systems — but also the new accounting systems delivered by long standing providers. FinancialForce’s service addresses business needs and delivers a comprehensive accounting product that stands out from the rest.”

Southhall added, “The modern cloud base architecture reduces the need for complex and time-consuming integrations. The level of insight provided by FinancialForce alone beats hands down what a lot of multibillion, multinational companies can achieve now even with highly specialised Business Intelligence teams. Really impressive dashboarding provided as standard and a powerful dashboard builder tool. Blue-sky thinking on how to deal with real-world financial issues and the need for a financial system to be more than just a financial system. The linkage at the customer level is unique, insightful, and highly valuable to business.” 

Head of Operations for the SaaS Awards, James Williams, said, “So far, 2021 has been a year of transformative growth for successful organizations, with disruptive change across most areas of business.”

About FinancialForce

FinancialForce accelerates business growth with customer-centric ERP, Professional Services Automation (PSA), and Customer Success Operations solutions. Run on the leading cloud platform, Salesforce, FinancialForce enables organizations to see their customers in full color, to unlock customer insights, deliver innovative experiences, run a digital business, and achieve agility and resilience. Founded in 2009 and headquartered in San Francisco, FinancialForce is backed by Advent International, Salesforce Ventures, and Technology Crossover Ventures. For more information, visit

Most adopted PSA solution in SPI Research’s 2021 PS Maturity™ Benchmark; most adopted PSA solution by Technology Services Industry Association in 2020; leader in IDC MarketScape for Worldwide SaaS and Cloud-Enabled Midmarket Finance and Accounting Applications, 2020; #1 PSA by G2.

About the SaaS Awards

The SaaS Awards is a sister program to the Cloud Awards, which was founded in 2011. The SaaS Awards focuses on recognizing excellence and innovation in software solutions.

About the Cloud Awards

The Cloud Awards is an international program which has been recognizing and honoring industry leaders, innovators and organizational transformation in cloud computing since 2011. The awards are open to large, small, established and start-up organizations from across the entire globe, with an aim to find and celebrate the pioneers who will shape the future of the Cloud. Categories include the Software as a Service award, Most Promising Start-Up, and “Best in Mobile” Cloud Solution.

Finalists are selected by a judging panel of international industry experts. For more information about the Cloud Awards and SaaS Awards, please visit

FinancialForce Contact details

Media Contact

Kirtee Mehta

Dean Fisk
Finn Partners

SaaS Awards Contact Details 

James Williams – Head of Operations

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