announces New General Manager of Professional Services Automation (PSA)

SanFrancisco, CA – April 29, 2015:, the leading cloud ERP provider on the Salesforce1 Platform, today announced thatLori Ellsworth has joined as general manager of Professional Services Automation (PSA). In her new role, Ellsworth will be responsible for developing and implementing the PSA product strategy, vision and high-level roadmap. She will also manage market-facing responsibilities including Go-To-Market plans, PSA sales enablement and the successful roll out of FinancialForce PSA applications to customers.

“ is driving substantial growth in the PSA space, and I see nothing but more opportunities,” said Lori Ellsworth, general manager of PSA “I look forward to delivering an aggressive roadmap and continuing to bring innovation to customers. We will continue our success with high technology customers, and leverage that experience into global expansion and other service focused verticals.”

Ellsworth has an extensive background in product strategy and management, with over 14 years in the PSA industry.Most recently, she was responsible for the global Change point business unit within Compuware, where she helped drive product strategy, marketing and sales execution to pursue the services market.

“ is in the midst of a tremendous period of growth, and having Lori bring her experience to the management team will be instrumental to the company’s ongoing success,” saidJeremy Roche, president and CEO at “Lori will play a significant role in helping us enhance our world class PSA solution, and will help guide the company’s product roadmap as we continue to innovate the services industry. We’re excited to have her join the team!”

Today’s announcement comes on the heels of’s news that it has raised $110million in funding. It also follows a banner year for the company, having recently reported a 91 percent annual subscription run rate growth and a $50 million revenue run rate at the end of 2014.

Ellsworth will be based in Toronto, Canada.

About delivers ERP at Customer Speed™. Built on the Salesforce1 Platform, FinancialForce ERP equips customer-centric businesses with a unified platform that delivers ERP and CRM on a single cloud. Our Financial Management, Human Capital Management (HCM), Professional Services Automation (PSA), and Supply Chain Management (SCM) apps allow businesses to increase the speed at which they operate and be more responsive along every touch point of a customer’s journey. Founded in 2009 and headquartered in San Francisco, is backed by leading global institutions Salesforce, Technology Crossover Ventures, AdventInternational and UNIT4.

To learn more please follow us on Twitter@FinancialForce, visit our Facebook page or visit

Media Contacts:
Sandra Lo
Director of Corporate Communications
(415) 796-8414

CALL NOW Free Demo