HCM veteran joins company to further drive ‘Everyday HCM’ across CRM and ERP for unparalleled alignment between employee and business performance
San Francisco – June 17, 2015: FinancialForce.com, the leading cloud ERP provider on the Salesforce1 Platform, today announced that Laura Castillo has joined FinancialForce.com as general manager of Human Capital Management (HCM). In her new role, Castillo is responsible for the company’s HCM product strategy, vision and roadmap, making HR technologies more intuitive, collaborative, contextual and unified across CRM and ERP. In addition, she owns HCM Go-To-Market plans to ensure the successful rollout of FinancialForce.com’s products.
Castillo brings to FinancialForce.com more than 16 years of experience in product strategy from Ultimate Software. There, she led the strategic planning, creation and growth of all HCM solutions, from the inception of its first on-premise HR and payroll offerings, to the delivery of its current cloud-based global HCM platform.
“I feel passionate and energized by my first impressions of FinancialForce.com. The management team, culture, talent and focus on innovation really attracted me to this opportunity,” said Laura Castillo, general manager of HCM at FinancialForce.com. “‘Everyday HCM,’ built on the Salesforce1 Platform, and embedded within business critical apps, is not simply a disruptor in HR but a differentiator for forward-thinking enterprises. I look forward to working with our team, partners and customers in making FinancialForce HCM an undisputed global leader.”
“At FinancialForce.com, our goal is to redefine HCM as an ‘everyday’ function that is seamlessly built into an employee’s day-to-day workflow and social activities, with accessibility at every point of their work, from every view, everywhere,” said Jeremy Roche, president and CEO of FinancialForce.com. “Laura’s breadth of experience in the industry and proven track record for successfully driving innovations in HR technology, from initial concept to Go-To-Market, will be invaluable in helping us make our ‘Everyday HCM’ vision a worldwide reality.”
‘Everyday HCM’ is designed to help companies combine HR, CRM and ERP into a single source of information so their employees can become more tightly aligned to business outcomes and customer success. With ‘Everyday HCM,’, businesses will be able to analyze and monitor the entire employee experience, from hiring, onboarding, absence management and performance, to business goals and customer satisfaction.
Today’s announcement comes in the midst of a significant growth period for FinancialForce.com. The company recently announced $110 million in funding and $50 million revenue run rate at the end of 2014.
FinancialForce.com delivers ERP at Customer Speed™. Built on the Salesforce1 Platform, FinancialForce ERP equips customer-centric businesses with a unified platform that delivers ERP and CRM on a single cloud. Our Financial Management, Human Capital Management (HCM), Professional Services Automation (PSA), and Supply Chain Management (SCM) apps allow businesses to increase the speed at which they operate and be more responsive along every touch point of a customer’s journey. Founded in 2009 and headquartered in San Francisco, FinancialForce.com is backed by leading global institutions Salesforce, Technology Crossover Ventures, Advent International and UNIT4.
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