FinancialForce Announces Chief Customer Officer

SAN FRANCISCO – April 27, 2016: FinancialForce, the leading cloud ERP provider on the Salesforce App Cloud, today announced Adrian Ivanov’s appointment to the newly created role of Chief Customer Officer as the company looks to scale operations and expand customer success programs during this time of high growth.

Ivanov, a senior member of the founding executive team, will lead the company’s customer strategy and execution, ensuring all departments contribute, including product development, sales, marketing, consulting and support. His top priority will be to ensure the FinancialForce delivers optimal value and a unified experience across the entire customer journey for the company’s 1000+ customers.

“I look forward to having the ability to be 100% focussed on the success of our customers in my new role. I’m inheriting a very capable customer success team and a strong foundation on which to build,” said Ivanov. “I will focus on making our customers wildly successful, as they define it. I believe this is the strongest measure of our own success. The other exciting and unique opportunity as FinancialForce’s first CCO is that I get to leverage our own customer centric ERP apps that are used by our customers, to help them achieve success.”

“Adrian has driven our impressive customer acquisition growth over the years and he’s always had a strong appreciation and passion for our customers’ success since day one,” said Joe Fuca, President of Worldwide Field Operations at FinancialForce. “His strong working relationships, both with our existing customers and each of our executive team members, give Adrian unparalleled insight for the newly created CCO role and make him the ideal candidate to expand our customer success programs.”

Ivanov has extensive experience in the enterprise software applications industry with proven success across a broad range of functions including alliances, consulting, product management and sales in both large enterprise and high growth companies. Prior to FinancialForce, Ivanov held leadership positions at various companies including PeopleSoft, Oracle and Vontu (now part of Symantec).

About FinancialForce

Founded in 2009, FinancialForce is the leading cloud ERP vendor with apps built entirely on the Salesforce App Cloud. The company’s Financial Management, Professional Services Automation (PSA), and Human Capital Management (HCM) offerings provide services-centric businesses with a platform that organizes sales, services, finance and HR entirely around their customers. Headquartered in San Francisco, FinancialForce is backed by Salesforce Ventures, Technology Crossover Ventures, Advent International and UNIT4. For more information, go to

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