I stumbled upon the software PR world about 19 years ago and have been part of the industry's transformation from on-premise, hosted, SaaS to cloud. Ever the media relations chameleon, I enjoyed working for everything from creative software, social collaboration platforms, development tools, to CRM. In late 2012, a small but feisty cloud start-up (yes, FinancialForce!) captured my attention through its mission to modernize the back-office. And we've not looked back since! As a team, we want to tell the world how FinancialForce ERP is changing companies' relationships with their customers and employees. I've managed global campaigns at Macromedia, TechTV, Adobe, and Salesforce -- now, I'm proud to lead the AR and PR efforts at FinancialForce.
A self-confessed geek (and there’s nothing wrong with that!), I've been working in technology PR for so long now that the early days were mainly spent faxing and posting, rather than emailing and Skyping. I've been lucky enough to drive campaigns for some of the world’s greatest technology brands such as Salesforce, DocuSign, Philips, HCL Technologies and T-Mobile, covering every aspect of communication you could think of. I’ve worked for leading agencies big, small and in-between. I now have the best role - I fly the flag for FinancialForce.com in the UK, letting others know why we’re so brilliant at helping companies run their entire businesses on one platform.
Born and raised on the East Coast, I followed a hunch several years ago that I should pick up and move to the land of food, fog, and technology PR. So I did, and haven’t looked back since! The majority of my career thus far has been spent at world-class PR agencies where I have had the opportunity to handle media relations and communications for eclectic mix of startups and consumer technology giants including Amazon Kindle, Amazon Studios, ZocDoc, Instagram and Zynga. Today, I’ve found a happy home at FinancialForce, where I get to be modern cloud ERP’s biggest cheerleader and help spread the word about innovation across all our apps.