Lori Ellsworth is Vice President, Product Management for Professional Services Automation (PSA) at FinancialForce. She is responsible for developing and implementing the company’s PSA product strategy, vision and high-level roadmap. She also manages market-facing responsibilities including Go-To-Market plans, PSA sales enablement and the successful roll out of FinancialForce PSA applications to customers.

Lori has an extensive background in product strategy and management, with over 14 years of experience in the PSA industry. A frequent presenter at industry conferences, Lori is a recognized thought leader in the fields of PSA and Project and Portfolio Management (PPM).

Prior to joining FinancialForce, Lori was responsible for the global Changepoint business unit within Compuware, where she helped drive product strategy, marketing and sales execution to pursue the services market. She also previously worked for a variety technology organizations including Compuware, PTC Integrity (formerly MKS) and Speedware Corporation.

Lori holds an MBA from York University and a Bachelor of Math from the University of Waterloo.