Debbie Ashton is the Senior Vice President of Strategic Customer Experience and a Founder of FinancialForce. Debbie has been instrumental in the growth and ongoing success of the FinancialForce business. In her current role, Debbie’s mission is to work with our customers to understand their journey, ensure they maximize the value they derive from our solutions and enhance the overall customer experience.

As an ERP expert with over 25 years experience she has worked on the some of the industries leading ERP platforms. From the inception of FinancialForce Debbie has been in senior leadership positions including product strategy and development, global support and customer success.

Prior to FinancialForce Debbie ran the international product teams at Coda following the acquisition by SciSys and latterly UNIT4, during this time Debbie held leadership positions in product management & engineering, as well as presales and account management.
Debbie has a degree in Applied Biology from Sheffield Hallam University.