FinancialForce Appoints Simon Peterson as Managing Director for Australia & New Zealand to Further Spur International Growth and Sales

FinancialForce Appoints Simon Peterson as Managing Director for Australia & New Zealand to Further Spur International Growth and Sales

Financial Force
FinancialForce | May 18, 2017

FinancialForce,the leading cloud ERP provider on the Salesforce Platform, today announced thatSimon Peterson has joined FinancialForce as managing director of operations inAustralia and New Zealand (ANZ). In his new role, Simon is responsible foraccelerating FinancialForce’s customer-centric business values in the ANZregion and leading the local team to fuel, what is set to become, the company’snext high-growth region. 

Peterson brings more than 25 years of internationalexperience in the software industry and joins FinancialForce most recently fromPropertyIQ, where he served as chief revenue office and general manager. Priorto his time spent as the area vice president of commercial sales for ANZ at,he spent 20 years with SAP in Australia, North America and Europe in various rolesfrom consulting, operations and senior sales leadership.  

“I’ve joined FinancialForce because of the company’sdrive and vision to help businesses become customer-centric organizations, andthe voice of the customer is amplified in its industry-leading single platformcloud ERP suite.” said Simon Peterson, managing director of Australia and NewZealand. “The ANZ region has been quick to embrace cloud technologies and there is an enormousopportunity for FinancialForce. We have built a foundation here in the lastyear and now it is time to accelerate growth and build on the success of theSalesforce ecosystem in ANZ.”

“AtFinancialForce, our goal has always been to build a world class organizationand the ANZ region presents a ripe opportunity for expanding our customer base.Simon is the perfect person to expand this growth initiative due to his passionand experience in ERP, and his track record leading SaaS sales and professionalservices teams,” said Joe Fuca, president of worldwide field operations atFinancialForce. “Simon’s customer-first approach and Salesforce expertise arecritical elements to help us achieve the growth and success we envision for FinancialForcein the ANZ region.”


Founded in2009, FinancialForce is the leading Cloud ERP vendor with apps built entirely on the SalesforcePlatform. The company’s FinancialManagement, ProfessionalServices Automation (PSA), and Human CapitalManagement(HCM) offerings provideservices-centric businesses with a platform that organizes sales, services,finance and HR entirely around their customers. Headquartered in San Francisco,FinancialForce is backed by Salesforce Ventures, Technology Crossover Ventures,Advent International and UNIT4. For more information,