Cloud Application Insight - Your quarterly cloud application industry round up
 
Executive Summary EXECUTIVE SUMMARY
  Volume 01, Issue 07, Jan '12

Welcome

To help inform you of the latest, important developments in cloud applications, FinancialForce.com has developed this quarterly Insight email. Written for key decision makers, it has been designed to consolidate the best and "most worth knowing" news and developments in cloud applications in an easy to digest format, to help you stay ahead without the usual information overload.
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Industry News BEYOND THE HYPE
This is our regular industry article where we invite an expert to focus on a topical issue each quarter.
Are your bill rates competitive?
David Hofferberth, Founder and Managing Director, SPI Research
Professional services organization (PSO) executives continue to ask about bill rates. They need this information to understand how their organization is positioned from a pricing perspective relative to the market, and to make decisions on how much more or less they should charge, depending on their own and their clients' perception of the business value they provide.  They need bill rate information to push back on their sales and finance counterparts when asked for price concessions or PS margin improvement.  
Read the rest of this article on the FinancialForce.com blog
 
Industry News INDUSTRY NEWS

Salesforce.com hires ex-Oracle Wookey


  Salesforce.com has hired former Oracle and SAP executive John Wookey, adding a seasoned software-development executive to its ranks at a time of rapid growth in both revenue and its breadth of offerings.
Read more at cio.com

Salesforce.com Acquires Rypple



Salesforce.com has just announced the acquisition of social performance platform Rypple. Financial terms of the deal, which is expected to close early next year, were not disclosed.
Read more at techcrunch.com


 SAP acquires SuccessFactors for $3.4 billion: Cloud consolidation accelerates


 

SAP’s purchase of SuccessFactors will likely trigger a run on cloud-related companies. SuccessFactors CEO Lars Dalgaard will run SAP’s cloud business.
Read more at zdnet.com


 The Cloud In 2012: Maturing, But With Growing Pains


 

Cloud computing is real and here to stay. Executives are seriously considering the cloud’s financial and productivity benefits versus continuing to perform all IT functions in-house. As 2012 nears, the success of cloud computing is undeniable. But, as with any new technology or consumption model, the cloud brings with it a variety of teething issues.
Read more at forbes.com


 Cloud Computing is Misunderstood, But Maybe it Doesn't Matter


  I predict that 2012 will be the year that cloud computing loses a lot of its luster for enterprises. Not because it is going away or anything like that. Rather, the opposite is happening — it is becoming so ubiquitous and commonplace that business and IT end-users alike will almost forget that they’re even using software off the cloud.
Read more at forbes.com
 
Top Five QUARTERLY TOP FIVE
If you read nothing else this quarter, apart from this email of course, we suggest you follow these top bloggers.

  Application Integration in the Wild–Can Discrete Apps Work for SRP?


 

Last week I posted news of Intacct’s new SRP offering that ties together Clarizen, Salesforce and Intacct’s own system. It was timely given that only the week before I moderated a panel at CloudBeat that brought together a bunch of folks who think deeply about the application integration space – those who have a suite perspective (NetSuite and Intuit) and those who prefer a best of breed approach (Podio and Google Apps). I wouldn’t say that we came to any resolutions at the panel – but we sure had some interesting discussion.
Read more at cloudave.com


 SaaS valuations: off the charts and staying that way


 

Legacy software companies get no respect — or market valuation — compared to Software-as-a-Service (SaaS) players. New research shows that over the past year, SaaS company valuations grew twice as much as valuations of legacy software companies rooted in the client-server world. And that SaaS valuation trend will continue for the next 12 to 24 months, according to new research from Martin Wolf M&A Advisors.
Read more at linkedin.com


7 Ideas for Your Next Social Network for Employees


 

Since attending Dreamforce in early September, I spend a lot of airplane time pondering the future of social enterprises, especially social networks for employees. Whether we’re talking about co-workers or customers, the objective is still the same – successful attraction and retention. The primary difference may be the importance of aligning your own people around the mission so that they can better serve your customers.
Read more at salesforce.com


 The cloud is growing faster than the networks it relies on


 

Expect to see data transfer limits as commercial and data center networks get maxed out.
Read more at infoworld.com


2012: the year back-end enterprise systems open up to the world


 

While everyone gets excited about public APIs such as Facebook and Twitter, an even bigger revolution has been quietly underway: enterprises of all sizes are API-enabling their back-end systems.
Read more at zdnet.com

 
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